Chatting with my Editor Part 4
This is the last post in this series of chats with my editor. If you want to read Parts 1 to 3, scroll down through my blog :) At the end of Part 3, I asked Mary-Theresa this question: After the cover and copy are finalized, how much do you get involved with the marketing and publicity of my books? MTH: That’s the part that I have the least input with and it can be nerve-wracking! Luckily we have a talented marketing and PR group who take the titles to the sales force, discuss where to advertise, what signings to support, how and where to position the title and arrange for blogging tours and interviews. I’m there for backup to talk up the story as needed, review some of the print materials, and talk to whoever needs me! But once I’ve turned in the last bit, I need to let go and hopefully just communicate the information between author and marketing/PR and do all I can to support both sides of the equation. I need to remember that my focus is now on getting the author to...